i want huggies

To make Huggies more meaningful to parents, Accenture introduced a new global creative platform and brought it to life across the customer journey. For half a century, Huggies has been a category leader and babycare icon, familiar in cultures around the world. But, somewhere along the way, it had become less meaningful to modern parents, making it vulnerable to global rivals and new startups. To make Huggies more meaningful to parents across the globe, and adapt to their increasingly digital behaviors, we needed to reimagine its total brand experience. We needed to define a brand purpose that could unify how Huggies shows up around the world for a new generation of parents. With decades of experience and innovation, Huggies could help parents feel more secure across their journey and offer babies the comfort they need as they navigate their new world. From the moment parents give birth, the whole world is a giant unknown. But the same is true for their babies. Both need a little reassurance to feel secure as they grow. We harnessed the creative power of Accenture, led by our Droga5 team, to bring this platform to life globally, tailoring to the needs of each market. We modernized the identity system, which launched globally with our new creative platform to create a cohesive visual language that takes on the characteristics of wise, approachable, and playfully irreverent.

Babies come in all shapes and sizes. But for some reason, not all diapers are designed with curves to fit their bodies. Which is odd, considering one of the curviest parts of a baby is its squishy little, well, you know, its butt. Huggies are designed with a curved and stretchy fit allowing babies of all shapes and sizes to squiggle, wiggle and jiggle around in comfort. And their new 'Baby Butts' campaign highlights the range of baby butts and all the different movements babies can comfortably do when they are wearing Huggies diapers. The new creative spot features babies of all shapes and sizes moving their butts, set to a new, exclusive , quirky dance track that calls out the different shapes and the fun activities baby is doing. We had a ton of fun with the creative and song and we know parents and baby will, too. The new film, created in partnership with Quality Meats and directed by acclaimed commercial and music video director, Keith Schofield, is launching this month alongside a digital, print, and radio campaign. The catchy song was created by FuturePerfect, and a longform version will be featured on Spotify and Pandora. Additionally, various social media, influencer and PR activation elements will be rolling out over the coming months.

I want huggies. Robot or human?

Skip to main content Skip to footer. A framework on how the brand should behave across paid, owned and earned channels based on objectives, brand purpose, i want huggies, campaign orchestration and creative inputs. The new creative spot features babies of all shapes and sizes moving their butts, i want huggies, set to a new, exclusivequirky dance track that calls out the different shapes and the fun activities baby is doing. During the game, real-time tweets to baby explained the ins and outs i want huggies the plays, the commercials, and the halftime show, inviting some playful callouts from other brands. Production Caviar. Refreshed global identity system The Huggies rebrand honors the past, while looking to a digital-first future. A massive rebrand of this kind deserved the attention of a massive audience. A i want huggies that ensures the work delivers against designated objectives and assesses impact across the holistic media ecosystem—paid, owned and earned. We harnessed the creative power of Accenture, i want huggies, led by our Droga5 team, to bring this platform to life globally, tailoring to the needs of each market. Measurement Strategy A framework that ensures the work delivers against designated objectives and assesses impact across the holistic media ecosystem—paid, owned and earned. Additionally, various social media, influencer and PR activation elements will be rolling out over the coming months. I want huggies modernized the identity system, which launched globally with our new creative platform to create a cohesive visual language that takes on the characteristics of wise, approachable, and playfully irreverent. Which is odd, considering one of the curviest parts of a baby is its squishy little, well, you know, its butt.

We thus transformed an outdated brand aesthetic into a globally-minded system that was not only relevant again, but groundbreaking, and which set a new tone and level of design achievement for the entire category.

• Connections Strategy A framework on how the brand should behave across paid, owned and earned channels based on objectives, brand purpose, campaign orchestration and creative inputs.
• Call for change The rebirth of a global icon For half a century, Huggies has been a category leader and babycare icon, familiar in cultures around the world.
• Quality Meats.
• Production Caviar.

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Work from Quality Meats. From the moment parents give birth, the whole world is a giant unknown. Our strategic global toolkit To bring this platform to life, we created a global toolkit of strategic resources to inform local market platform adaptation: Global Brand Purpose A statement encapsulating our global mission and values as a brand. Quality Meats. Create your own LBB icons. Connections Strategy A framework on how the brand should behave across paid, i want huggies, i want huggies and earned channels based on objectives, brand purpose, campaign orchestration aveda szampon kręcone creative inputs.

Frequently bought together

Connections Strategy A framework on how the brand should behave across paid, owned and earned channels based on objectives, i want huggies, brand purpose, campaign orchestration and creative inputs, i want huggies. From the moment parents give birth, the whole world is a giant unknown. Ballgorithm SAXX. We needed to define a brand purpose that could unify how Huggies shows up around the world for a new generation of parents. Refreshed global identity system The Huggies rebrand honors the past, while looking i want huggies a digital-first future. Call for change The rebirth of a global icon For half a century, Huggies has been a category leader and babycare icon, familiar in cultures around the world. Skip to main content Skip to footer. Work from Quality Meats. Create your own LBB icons. To bring this platform to life, we created a global toolkit of strategic resources to inform local market platform adaptation:. Quality Meats.

We harnessed the creative power of Accenture, led by our Droga5 team, to bring this platform to life globally, tailoring to the needs of each market. CASE STUDY Global creative media platform for the digital-first future To make Huggies more meaningful to parents, Accenture introduced a new global creative platform and brought it to life across the customer journey. The new creative spot features babies of all shapes and sizes moving their butts, set to a new, exclusivei want huggies, quirky dance track that calls out the different i want huggies and the fun activities baby is doing. Advertising Agency, i want huggies. A massive rebrand of this kind deserved the attention of a massive audience. A framework on how the brand should behave across paid, owned and earned channels based on objectives, brand purpose, campaign orchestration and creative inputs. How it works.

Brand Huggies. To make Huggies more meaningful to parents, Accenture introduced a new global creative platform and brought it to life across the customer journey. We modernized the identity system, which launched globally with our new creative platform to create a cohesive visual language that takes on the characteristics of wise, approachable, i want huggies, and playfully irreverent. A framework on how the brand should behave across paid, owned and earned channels based on objectives, brand purpose, campaign orchestration and creative inputs. Ballgorithm SAXX. More News from Quality Meats. For half a century, Huggies has been a category leader and babycare icon, familiar in cultures i want huggies the world. To make Huggies more meaningful to parents across the globe, and adapt to their increasingly digital behaviors, we needed to reimagine its total brand experience. Chicago, USA. Connections Strategy A framework on how the brand should behave across paid, owned and earned channels based on objectives, brand purpose, campaign orchestration and creative inputs. A massive rebrand of this kind deserved the attention of a massive audience. Behind the Work. We harnessed the creative power of Accenture, led by our Droga5 team, to bring this platform to life globally, tailoring to the needs of each market. Both need a little reassurance to feel secure as they grow. How it works. From the moment parents give birth, the whole world is a giant unknown. During the game, real-time tweets i want huggies baby explained the ins and outs of the plays, the commercials, and the halftime show, inviting some playful callouts from other brands. The new film, created in partnership with Quality Meats and directed by acclaimed commercial and music video director, Keith Schofield, is launching this month alongside a i want huggies, print, and radio campaign. The catchy song was created by FuturePerfect, i want huggies, and a longform version will be featured on Spotify and Pandora.